guy

soulS

guy

soulS

WORK

guy

soulS

GUY

SOULS

Live-Action Director and leader in Gen-AI production.

12:37

GMT

Two decades as a commercials director, and my role as Co-Founder and CCO of a global Gen-AI studio, I bring the discipline of filmmaking to AI-led production ensuring every frame is intentional, consistent and creatively directed.

[BASED IN LONDON // WORKING GLOBALLY]

A FEW PROJECTS I'VE WORKED ON BOTH LIVE ACTION & GEN-AI.

LECTED

RKS

001

SWISSQUOTE

002

KWIT

003

PLAYSTATION VR

004

A SICKNESS

005

Mr Robot

006

SKINPEN

007

Breuninger

008

Apnea

[COLUMN]

001

SWISSQUOTE

002

KWIT

003

PLAYSTATION VR

004

A SICKNESS

005

Mr Robot

006

SKINPEN

007

BREUNINGER

008

APNEA

001

SWISSQUOTE

002

KWIT

003

PLAYSTATION VR

004

A SICKNESS

005

Mr Robot

006

SKINPEN

007

BREUNINGER

008

APNEA

AVAILABLE FOR COLLABORATION

HELLO@GUYSOULSBY.CO.UK

APPR

I connect traditional production craft with Gen-AI workflow fluency into one directed system: clear creative decisions, repeatable process, and delivery discipline. So the work doesn’t just look impressive, it has taste with intention.

001

VISUAL LEADERSHIP

I lead the visual direction, shaping story, tone and narrative into clear creative decisions and guiding every frame to keep the work intentional, coherent and distinctive.

002

EFFICENT EXECUTION

The process is built to be clear and repeatable, so agencies and brands get high-quality outputs that can be reviewed, revised, and delivered on time.

003

TEAMS

I build the right team and workflow around each idea, bringing together the best people for the job and guiding them through the process towards one cohesive creative outcome.

004

HYBRID

The creative leads the process, while my experience across live action, VFX, CG and Gen-AI helps define the right production path.

APPR

I connect traditional production craft with Gen-AI workflow fluency into one directed system: clear creative decisions, repeatable process, and delivery discipline. So the work doesn’t just look impressive, it has taste with intention.

001

VISUAL LEADERSHIP

I lead the visual direction, shaping story, tone and narrative into clear creative decisions and guiding every frame to keep the work intentional, coherent and distinctive.

002

EFFICENT EXECUTION

The process is built to be clear and repeatable, so agencies and brands get high-quality outputs that can be reviewed, revised, and delivered on time.

003

TEAMS

I build the right team and workflow around each idea, bringing together the best people for the job and guiding them through the process towards one cohesive creative outcome.

004

HYBRID

The creative leads the process, while my experience across live action, VFX, CG and Gen-AI helps define the right production path.

APPR

I connect traditional production craft with Gen-AI workflow fluency into one directed system: clear creative decisions, repeatable process, and delivery discipline. So the work doesn’t just look impressive, it has taste with intention.

001

VISUAL LEADERSHIP

I lead the visual direction, shaping story, tone and narrative into clear creative decisions and guiding every frame to keep the work intentional, coherent and distinctive.

002

EFFICENT EXECUTION

The process is built to be clear and repeatable, so agencies and brands get high-quality outputs that can be reviewed, revised, and delivered on time.

003

TEAMS

I build the right team and workflow around each idea, bringing together the best people for the job and guiding them through the process towards one cohesive creative outcome.

004

HYBRID

The creative leads the process, while my experience across live action, VFX, CG and Gen-AI helps define the right production path.

RVICE

[HOW I HELP]

I take on a limited number of projects each year.

FOCUSED ON leading AND CREATIVELY SHAPING FILMS, CAMPAIGNS AND VISUAL WORLDS WITH CLARITY, STRONG STRUCTURE AND CONSIDERED EXECUTION.

001

Two worlds, one standard. I direct both live-action and Gen-AI with the same focus on craft, intention, and realism.

002

Direction first, tools second — I shape ideas with strong visual language, tight workflow, and consistent results from the first frame to final delivery.

003

Work that lasts. Whether live-action or Gen-AI, it’s intentional, consistent, and creatively led.

004

I BUILD THE RIGHT TEAM AROUND EACH IDEA, BRINGING TOGETHER THE PEOPLE, CRAFT AND TECHNOLOGY NEEDED TO MAKE IT HAPPEN.

GET IN TOUCH

LET'S CHAT

RVICE

[HOW I HELP]

I take on a limited number of projects each year.

FOCUSED ON leading AND CREATIVELY SHAPING FILMS, CAMPAIGNS AND VISUAL WORLDS WITH CLARITY, STRONG STRUCTURE AND CONSIDERED EXECUTION.

001

Two worlds, one standard. I direct both live-action and Gen-AI with the same focus on craft, intention, and realism.

002

Direction first, tools second — I shape ideas with strong visual language, tight workflow, and consistent results from the first frame to final delivery.

003

Work that lasts. Whether live-action or Gen-AI, it’s intentional, consistent, and creatively led.

004

I BUILD THE RIGHT TEAM AROUND EACH IDEA, BRINGING TOGETHER THE PEOPLE, CRAFT AND TECHNOLOGY NEEDED TO MAKE IT HAPPEN.

GET IN TOUCH

LET'S CHAT

RVICE

[HOW I HELP]

I take on a limited number of projects each year.

FOCUSED ON leading AND CREATIVELY SHAPING FILMS, CAMPAIGNS AND VISUAL WORLDS WITH CLARITY, STRONG STRUCTURE AND CONSIDERED EXECUTION.

001

Two worlds, one standard. I direct both live-action and Gen-AI with the same focus on craft, intention, and realism.

002

Direction first, tools second — I shape ideas with strong visual language, tight workflow, and consistent results from the first frame to final delivery.

003

Work that lasts. Whether live-action or Gen-AI, it’s intentional, consistent, and creatively led.

004

I BUILD THE RIGHT TEAM AROUND EACH IDEA, BRINGING TOGETHER THE PEOPLE, CRAFT AND TECHNOLOGY NEEDED TO MAKE IT HAPPEN.

GET IN TOUCH

LET'S CHAT

BOU

-- {“HELLO WORLD”}

I'M

GUY SOULSBY

I direct and creatively lead films and campaigns, bringing clarity, structure and thoughtful execution from the first idea through to the final frame.

[PHILOSOPHY]

I’M DRIVEN TO PUSH IDEAS BEYOND THE PAGE, LEADING CREATIVE TEAMS TO TURN THEM INTO BOLD, FULLY REALISED WORK.

MY ROLE SPANS DIRECTION, CREATIVE OVERSIGHT AND CLIENT PARTNERSHIP, CONNECTING THE WORK TO BOTH THE IDEA AND THE BUSINESS BEHIND IT.

CLIENTS

BOU

-- {“HELLO WORLD”}

I'M

GUY SOULSBY

I direct and creatively lead teams, films and campaigns, bringing clarity, structure and thoughtful execution from the first idea through to the final frame.

[PHILOSOPHY]

I’M DRIVEN TO PUSH IDEAS BEYOND THE PAGE, LEADING CREATIVE TEAMS TO TURN THEM INTO BOLD, FULLY REALISED WORK.

MY ROLE SPANS DIRECTION, CREATIVE OVERSIGHT AND CLIENT PARTNERSHIP, CONNECTING THE WORK TO BOTH THE IDEA AND THE BUSINESS BEHIND IT.

CLIENTS

BOU

-- {“HELLO WORLD”}

I'M

GUY SOULSBY

I direct and creatively lead teams, films and campaigns, bringing clarity, structure and thoughtful execution from the first idea through to the final frame.

[PHILOSOPHY]